Lifeforce Labs, LLC
Food & Beverage Industry Specialists
Comprehensive Brand Innovation & Renovation
Business Development Specialists
Lifeforce Labs specializes in helping our corporate clients innovate new brands and renovate existing brand properties. We are committed to developing functional and innovative food & beverage brands that leverage the consumer platform message of health and wellness. We work behind-the-scenes alongside our corporate partners in order to transparently incubate brand concepts from ideation stage all the way through to actual manufacturing and distribution.
The two Managing Partners, John Serieka and Bruce Svetz, have over 45 years of multi-discipline and cross-functional experience with Fortune 50 food and beverage companies and are personally involved with all aspects of our clients’ businesses. LFL utilizes our brand and business development expertise to help create inspirational brands that are beyond traditional concepts and are truly efficacious. Our cross-functional innovation process provides quick and focused results and streamlined progression across the 6 key critical steps to successful product commercialization:
- Ideation
- Imagery
- Formulation
- Packaging
- Manufacturing
- Distribution
We additionally can work the front end of the brand commercialization process and help our partners with marketing and sales support. We are experienced in collateral marketing materials development and in helping forge joint marketing relationships with complimentary partners and brands. We also can assist with broker sales network decisions and with retailer HQ call support.
On a continuing consulting basis—we can work “under the radar” and act as our client’s eyes and ears within the food & beverage industry. We can provide consumer insight and competitive intelligence, and then deliver value added solutions to those challenges & opportunities in the market.
Our client list of industry leaders includes: Solis Brands, Inc., Nestle Waters NA, and Pernod Ricard USA. We also work with smaller companies and start-ups in transforming intellectual property and/or product concepts into commercialized retail brands that truly resonate with retailers & consumers.