BUSINESS DEVELOPMENT SPECIALISTS

COMPREHENSIVE BRAND INNOVATION & RENOVATION

LifeForce Labs [LFL] is committed to developing functional and innovative food & beverage brands that leverage the consumer platform message of health & wellness. The two Managing Partners, John Serieka and Bruce Svetz, have over 40 years of multi-discipline experience with Fortune 50 food & beverage companies and are personally involved with all aspects of our clients' businesses. LFL utilizes our brand & business development expertise to help create inspirational brands that are beyond traditional concepts and are truly efficacious. Our cross-functional innovation process provides quick & focused results and streamlined progression across all 6 key critical steps to new product commercialization:

  • Ideation
  • Brand Imaging
  • Formulation & Packaging
  • Manufacturing
  • Distribution
  • Sales

As an external partner - we can work "under the radar" and act as our client's "eyes and ears" within the food & beverage industry. We will provide consumer insight and competitive intelligence, and then deliver value added product solutions to those challenges & opportunities.

Our client list of industry leaders includes: Solis Brands, Inc., Nestle Waters NA, and Pernod Ricard USA. We also work with smaller companies and start-ups in transforming intellectual property and/or product concepts into commercialized retail brands.